Describe the venture
Explain the product, the customer, the wedge, and how far you intend to take it. Early-stage ambiguity is fine; say what you know and what is still moving.
Turn an early idea into a short, fundable shortlist. Each name arrives with a candid critique and live domain availability across the extensions that fit the markets you plan to enter.
You get six checked names by default—short enough to say on a call, distinct enough to search for—and can steer toward global, technical, or more premium directions as the idea sharpens.
Explain the product, the customer, the wedge, and how far you intend to take it. Early-stage ambiguity is fine; say what you know and what is still moving.
Decide how hard the .com constraint really is for you, and which alternative endings you would accept, before spending tokens on checked names.
Weigh brevity, global readability, pivot risk, and live availability together, then refine conversationally until a name holds up.
Short, coinable, and easy to say, though the 'ay' spelling means you will occasionally have to spell it aloud.
Credible and directional, but 'Labs' is crowded in startup land and the two words make the domain and handle longer than ideal.
Compact and ownable with room to mean anything as you grow; watch that people do not hear it as 'Kestrel' or 'Castle'.
Reads as fundable but leans on the tired '-ly' pattern, so it risks blending into a dozen adjacent names in a pitch deck.
Illustrative sample. Live runs check domain availability in real time and critique names against your actual brief.
A startup name is repeated constantly in calls, decks, and intros. Shorter, cleanly pronounced names travel further with less friction.
If you plan to raise or sell across borders, the name should not stumble in other languages or carry an unintended meaning abroad.
An exact .com helps, but is not mandatory. The critique weighs the cost of an aftermarket .com against a strong name on a credible alternative.
Early products change. Overly literal names can trap you when the company moves; a slightly abstract name often ages better.
Investors and early hires read the name as a proxy for taste. Distinctiveness and confidence matter more than describing the feature set.
A name that collides with an existing company or common word is harder to rank for and easier to confuse in the market.
Startup naming carries constraints a local business rarely faces: the name is said aloud dozens of times a week, printed on a deck seen by investors, typed into a domain bar, and searched for by early users who only heard it once. That pushes toward brevity, clean pronunciation, and a spelling that survives being dictated over a bad phone line.
It also has to fund a future you cannot fully see yet. The wedge you launch with is often not the business you scale into, so a name welded to today's single feature can become a liability. The consultant weighs distinctiveness and room to grow alongside the obvious question of whether the domain is free.
The exact-match .com remains the default expectation, and for a consumer brand it can be worth pursuing on the aftermarket. But many strong startups launch on .io, .co, .ai, or a modified .com such as a 'get' or 'try' prefix, and pay to upgrade later. The mistake is letting availability alone pick the name, which fills your shortlist with weak words nobody would remember.
The consultant checks the endings that fit your market and shows first-year versus renewal pricing when it is available, so you can compare a mediocre name on a perfect domain against a strong name on a good-enough one. That trade-off is a business decision, and it is easier to make when both sides are visible at once.
A free domain is not clearance. Before you build a brand around a startup name, search company registers, app stores, social handles, and the relevant trademark databases in the classes and countries where you will operate. Names that look distinctive can still collide with an existing mark in your category.
Availability and pricing are snapshots that can change between the check and checkout, and a domain result grants no trademark rights. When the stakes justify it, confirm the domain with the registrar and get qualified legal advice before you print the name on anything.
A standard generation returns six checked names. You can request a different count and keep refining the direction—shorter, more global, more technical—in the conversation.
Yes. The selected extensions are checked against live domain-data sources at generation time. The result is a point-in-time snapshot and does not reserve the domain.
Not always. Plenty of funded startups launch on .io, .co, or .ai and upgrade the .com later. The consultant weighs the strength of the name against the cost and fit of each available ending.
Describe how far you might take the company, not just today's feature. The critique flags names that are too literal to survive a change of product or market.
No. It can flag obvious naming risks, but it is not legal clearance. Search the relevant trademark registers and take professional advice before adopting a name.
Yes. Discussing and ranking existing names is free; tokens are used only when you generate new checked names or re-run domain checks.
Generate or assess names, check the relevant domains, and keep refining until the choice holds up.
Open the naming consultant →